Product page SEO
checker.

The 5 SEO signals

Score 1 point for every signal that passes validation on your store.

1. 01
   Canonical URL points to the root product

   Impact: Critical

   Shopify creates duplicate URLs when a product is accessed through a collection (e.g., /collections/shirts/products/blue-shirt vs /products/blue-shirt). Ensure your theme includes a <link rel="canonical"> tag pointing to the clean /products/ URL to prevent duplicate content penalties.

   Fix path: Check your theme.liquid head section

2. 02
   JSON-LD Product schema is valid

   Impact: High

   Rich snippets in Google require valid structured data. Test your product URL in the Rich Results Test tool. Ensure price, availability, and reviews are present without errors. Avoid running multiple review apps that output conflicting schema.

   Fix path: Fix conflicting review schema

3. 03
   Optimized Meta Title & Description

   Impact: High

   Check the Search engine listing preview at the bottom of the Shopify product admin. The title should be under 60 characters and the description under 160 characters. Avoid keyword stuffing; write for click-through rate.

   Fix path: Product tabs (replaces description-SEO apps)

4. 04
   Single H1 tag containing the product name

   Impact: Medium

   Every product page should have exactly one <h1> tag, which is the product title. Open devtools and run document.querySelectorAll('h1'). If there are multiple, edit your theme code to downgrade secondary headers to <h2> or <h3>.

   Fix path: Product hero section pattern

5. 05
   Descriptive alt text on all product media

   Impact: Medium

   Google Images is a massive traffic source. Ensure every product image has descriptive alt text detailing color, pattern, and product type. Avoid generic 'image1.jpg'.

   Fix path: Update alt text in Shopify admin

Score yourself